Link Building Questions and Answers
For a new site, here are some link building techniques that I always consider for its initial link building campaign:
- Directory listings. Aside from Dmoz and Yahoo Directory, there are local-specific and industry-related directories that you can consider for site submission. A good example of local-based directory in UK is this site.
- Profile pages. There are tons of websites that allow you to create your own profile pages for your business. About.me is an example of a profile creation site.
- Product/service resource pages. Through a simple outreach, you can net links from resource pages that list down domains with similar products/services. Here’s a good example of a service resource page in the personal injury niche.
Link building management involves three things: processes, people and tools.
Links are still the core part of Google’s algorithms. They help search engines (not just Google) to determine every site’s relevancy to similar domains and its authority on the web.
Link building is now heading towards brand mentions and co-citations (exact match anchor texts are now losing its power as a link signal).
You can check out this Whiteboard Friday edition about the next generation link signals.
If you’re talking about comments on your site, there are several ways to measure its effect to your site’s search performance. For instance, a good blog post with tons of relevant and engaging comments could signify that your page certainly provides value to its readers, making its users stay longer on your site (getting your readers spend time leaving simple comments). The higher the engagement of the users on your website, the lower is your site’s bounce rate (which is a positive usage signal).
If you’re talking about building links to your site using blog commenting, I would say that the effect of it to the linking to page or site vary depending on how you view its effect. If for instance, you’re measuring the positive/negative effect of the comment links by looking at its ability to send you referred visits, then the higher the referred visits they bring, the better.
Link building is the activity of getting backlinks from different web places (blogs, forums, social networking sites, etc..). You can check out this post if you want to learn more about the basics of link building.
Link baiting is a form of link building. It is a specific technique in the general concept – link building. It comes in various forms from visual content to story-based pieces (with catchy headlines).
Learn more about this in my interview with Chris Dyson. Check out the post here.
What it takes for a link to be strong enough in order to make the linked site to be promoted in google SERP?
There are three considerations that I always look into when determining if the link that will be acquired could help the linking to page/site to perform better on search results:
- Relevancy. The more relevant the page/domain linking to site, the better (e.g. link from a personal injury page to another personal injury website).
- Placement – Links higher up in HTML code cast more powerful votes (reference here).
- Authority metrics (Domain authority, page authority, traffic price – SEMRush metric). The higher those metrics are on the site, the better.
Here are some reasons why good linkbuilders fail:
- Lack of time due to work, family or personal issues. This lead to less time reading new updates/articles about link building and even testing new link building tactics that could get them yield better results.
- Lack of resources. When someone don’t have any link building tools to speed up his/her wok, he/she becomes inefficient in doing his/her specific task (e.g. link prospecting). Limited budget for content creation could also result to relying to automated solutions for massive link acquisition (which will obviously lead to failures).
- Lack of communication with the client. Having no partnership with your client would make your content generation and link building difficult. The main reason is that you won’t be able to understand his business and his business’ current happenings (e.g. offline events/sponsorships) which will help you create content assets that could attract more links to your client’s site.
I categorize each tool as to their purpose (as to activities involved in broken link building):
- Google search and advanced search operators (e.g. inurl:links OR inurl:resources)
- Check My Links (identifying broken links)
- Citation Labs
Additional tools for efficiency
You can check out this useful spreadsheet from Jayson Bagio for easy prospecting and evaluation of broken link targets.
No definite number and no limitations. Link building nowadays is focus more on the quality than the quantity of acquired links. One .edu link is better than hundreds of directory links.
No. Maybe the term will fade and will be replaced by term like regular contribution since this technique – regular contribution provides more benefits to the blog/site than the benefits acquired from one-time guest blogging.